You Donate. You Shop. We partner. And together we create jobs for people with disabilities.

Goodwill South Florida is driven to create hope and opportunity for people with disabilities and other barriers to employment. We accomplish this by training, employment and job placement for those we serve. Our human services programs help these individuals to increase productivity and achieve greater independence.


Community Problem

South Florida has 3.5 million working-aged people, and amongst this group, 12.6%, or 460,000 have a Developmental Disability, Physical Disability, or Mental Disorder. A startling 82% of this group is not working.


Goodwill is the most significant organization in South Florida, focused on this community issue. Aside from having earned a gold seal of transparency from GuidingStar (the world’s largest source of information on nonprofit organizations), we’re the largest and best example of Social Entrepreneurism, starting businesses that can help fund our human services mission, while actually employing many of the people that we are focused on helping.

Our Need

While primarily self-funded, Goodwill South Florida still struggles with funding, like any non-profit. We are challenged by the ups and downs of business, the support of our mission-based vocational training programs, and acquiring enough seed money to launch additional growth-focused businesses, that allow us to vocationally train, place and employ more people.

How you too can help create hope and opportunity:

Yes, we get great help from both donors of clothing and goods and shoppers in our stores, but it’s not enough to fund our robust mission of employing people with disabilities and other barriers to work. We are looking for folks who are excited about financially participating in this endeavor.

If you would like to be part of that team you can donate online at: or mail your check to:

Goodwill South Florida  |  2121 NW. 21 St. Miami, FL 33142  |  Attn: Lourdes de La Mata-Little

Our Mission

Goodwill focuses on training, employment and job placement for people with disabilities, transitioning individuals to independence and productivity. 


To be the leader in providing services to those with disabilities who want to work, but face barriers to employment. To train and place them in jobs they can perform successfully and retain.

Our Strength Lies In:

  • Shared Vision - unifying our Human Services with our business operation.
  • Entrepreneurial Focus - innovative approaches to creating jobs for an expanding client base.
  • Leadership Focus - efficient use of resources, conducting the agency's business in a straight-forward, goal-directed manner.
  • Quality And Excellence - hallmarks of all of the organization's work programs and services.
  • Ethical Conduct - enhance the moral values and dignity of both clients and staff.

Guiding Principles:

  • Program Participants - they are the reason for our existence. We dedicate all our efforts to serve them.
  • Donor Support - they make our existence possible and we pledge to conduct the organizational affairs in a manner worthy of their trust.
  • Effectiveness - we pledge to make responsible and effective use of the resources entrusted to us.
  • Empowerment - we provide skills, support, and employment to assist our clients to make informed decisions to improve their quality of life.
  • Honesty - we work together with integrity, and we will adhere to the highest professional and ethical standards.
  • Stewardship - we accept responsibility for our actions, and will conduct business in an open manner adhering to all existing laws and standards, and will be accountable to our citizens through appropriate public reporting.
  • People - our employees are our most valuable resource. We strive always to employ those best qualified to fulfill our mission.
  • Evolution - we will continuously evaluate the needs of those we serve and make appropriate changes to ensure that the organization remains ever relevant to the needs of our clients.

Our Commitment to our Program Participants:

Our community has one million jobs that "employ" people. Goodwill has jobs that "assist" people. These Goodwill jobs provide transitional employment for people with disabilities and special needs until ready for community employment.

Goodwill Industries International

Goodwill Industries of South Florida is affliated and a member of Goodwill Industries International. We are a network of 172 community-based, autonomous member organizations that serves people with workplace disadvantages and disabilities by providing job training and employment services, as well as job placement opportunities and post-employment support. With locations in the United States, Canada and 22 other countries, we help people overcome barriers to employment and become independent, tax-paying members of their communities. In 2010, Goodwill Industries International, comprised of the 208 independent local Goodwill's, served 544,765 individuals.

Social Entrepreneurialism

Non-profit organizations can achieve their goals in a variety of ways. Goodwill achieves its mission by employing a combination of human services and entrepreneurial activities.

The entrepreneurial activities serve as tools to help our program participants develop valuable work skills and experience and also generate funds to support the mission. This is a unique combination that provides opportunities to serve people, maintain stability and sustain growth.

Goodwill is an entrepreneurial organization to the core--a product of the free enterprise system, always serving more people and sending a powerful message: "Goodwill practices what it preaches" to those it serves.

The businesses we operate allow us to help people and generate revenue to support the mission.

These businesses make Goodwill almost 96% self-supporting with total revenues of $109.6 million.