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Goodwill to Open First "SuperStore" in South Dade

You may have heard or read about the new Goodwill "SuperStores" that have been popping up around Miami-Dade County - those bigger and more attractive stores that compete with the traditional off-price retailers in quality merchandise and store design. Well, Goodwill Industries of South Florida has announced that South Dade residents will soon get a Goodwill SuperStore of their very own soon.

Grand Opening Day is on Thursday, September 27, from 9:00 a.m. to 9:00 pm.

According to Goodwill Industries of South Florida President & CEO Dennis Pastrana, "the new store will be located at the site of the former Harley-Davidson store on Palmetto Bay, at 17631 S. Dixie Highway. Says Pastrana, "Goodwill took over the building and upgraded it, making this the seventh such store built under its SuperStore concept, devised to replicate department stores.

Vice President of Marketing, Lourdes Little says, "For those who don't already know, Goodwill SuperStores are larger than the average Goodwill store. They carry twice the amount of new and used quality merchandise, presented in spacious, well-defined departments. Besides clothing and accessories, the inventory includes just about anything imaginable: shoes, books, toys, jewelry, entertainment systems, and all sorts of electronics. Plus, hardware, dishes, glassware, cooking utensils, linens, paintings, bric-a-brac and small appliances."

All the merchandise in the new Goodwill Superstore will be sold at about one-tenth of its original price.

Says Little, "The Palmetto Bay store also offers a convenient Drive-Thru Donation Center that will allow donors to pop the trunk of their vehicles and have their donations removed by Goodwill employees, making giving easier than ever."

Continues Pastrana, "These larger stores, which encompass 12,500 to 18,000 square feet of sales space, feature a Designer's Collection Department that offers the latest seasonal trends in women's and men's clothing. To make shopping easier, fashion selections are arranged by category, style, and color. Selected items are highlighted and priced at a fraction of their manufacturer's suggested sale price."

"We want everyone to know that by shopping at any Goodwill store, shoppers are supporting Goodwill's rehabilitation programs for people with disabilities," adds Pastrana. "The proceeds from sales allow us to fulfill our mission, which is to train, employ and place people with disabilities and special needs in community jobs so they can become self-supporting and independent citizens."

All donations received, whether household items, clothing, toys and the like (or money) represent the cornerstone of the continuous fundraising to support the institution's social mission. Explains Pastrana, "When you donate merchandise to Goodwill, you make possible programs that help serve people with multiple barriers to employment who, in their great majority, live below the poverty level. You're having a direct impact.

Customers of the new South Dade Goodwill store will notice the modern new fixtures, new floors, fitting rooms, state-of-the-art cash registers, bright lightning, and attractive signage designating the various departments. Not to be overlooked are the wider aisles and the attractive visual displays stocked with discounted, quality merchandise that rivals that found in many traditional retail establishments throughout in South Florida.

Adds Pastrana, "Essentially, the environment at our new SuperStores replicates that of conventional retailers in look and customer traffic. Aside from the sizable increase in their selling space, the stores are operated by qualified personnel trained in customer service who understand how a store is run in today's highly competitive retail trade."

The new Goodwill SuperStores attract a large customer base who seek quality and value at affordable prices, and do not necessarily depend on a thrift store to do their shopping.

Little concludes, "Whether it's in the shopping experience or in donating goods, Goodwill is setting the standard, and the opening of our newest SuperStore is an exciting example that people can see right in their community."


Contact: Lourdes Little
Vice President - Marketing
(305) 326-4182

Category Tag(s): Press Releases