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Goodwill opens first broward store with a whole new look

PEMBROKE PINES, FL-(MARCH 9, 2006)-Goodwill Industries of South Florida unveiled its new retail look on February 23, 2006 at 10351 Pembroke Pines Blvd. The nonprofit social services agency that trains and employs over 1500 people with disabilities and special needs a year, currently operates 25 thrift stores throughout Broward and Miami-Dade counties.

This store is the prototype for the rollout of a new approach to thrift retailing in Broward county. Noted Goodwill's President and CEO, Dennis Pastrana, "This will be the first store offering this new look and method of merchandising in Broward and is a mini-model for future, much larger, state-of-the-art stores."

The Pembroke Pines location features a contemporary design scheme with modern new fixtures and signage. Dennis Pastrana adds, "It offers a more appealing look and an easier way to shop. "Our merchandise is categorized by size, type and color. Because of the displays and the quality of the merchandise, you'll have to go outside and double check the sign to make sure you're in a thrift store. Our goal is to go beyond our customer's expectation in thrift store shopping. We want to raise the standard."

Used quality merchandise in clean, good-condition is sold, including clothing, accessories, shoes, books, toys, jewelry and electronics, plus housewares, dishes, glassware, cooking utensils, linens, bric-a-brac and small appliances at incredible values. "One of the best things about shopping at Goodwill is the incredible bargains you can find. It is truly a wonderful treasure hunt- a giant garage sale." comments Pastrana.

For Broward, this is just the beginning. You will also be seeing more of the Goodwill Ambassadors, a volunteer group that helps raise awareness and visibility to the efforts of Goodwill Industries. "We're excited about the unique new opportunities we have to further expand the mission of Goodwill to the Broward area and beyond," said Lynda O'Brien, Founding President of the support group.

In addition, Broward should expect to see many more changes by offering more strategically placed contemporary retail stores, more conveniently located and renovated attended donation centers and a broad array of new business opportunities - for the single purpose of creating more jobs and generating more revenue to serve a larger number of people with disabilities in both communities."

While perhaps best known for its thrift shops, Goodwill is the world's largest provider of employment services for people with disabilities and other disadvantaging conditions. Goodwill offers job training, job placement, counseling, adult education and youth services through a network of 25 local Goodwill's. To finance its programs, Goodwill South Florida sells donated clothes and household goods in their 25 stores in Broward and Dade County.

Goodwill was born in 1902 when a needy group approached Rev. Edgar J. Helms, a Methodist minister in Boston, asking for help getting food and clothes. Helms, who is credited with starting Goodwill Industries International in Boston 103 years ago, took a burlap sack door-to-door among Boston's wealthy, asking for any clothing they could spare. He then hired the needy to repair damaged items and sell them.

Since then, Goodwill has grown to serve about 450,000 people a year and is the nation's seventh-largest nonprofit organization. It operates in 26 countries. Goodwill now is one of the world's largest nonprofit providers of job training and other services, with some $2 billion in annual revenues. At its core, though, Goodwill's goal of giving people what they need to help themselves hasn't changed.

Goodwill has been serving the Broward and Dade community since 1959. There are close to a dozen major programs helping to serve over 3,400 individuals with all types of disabilities.


Contact: Lourdes Little
Vice President - Marketing
(305) 326-4182

Category Tag(s): Press Releases