The most recent annual report issued by Goodwill Industries of South Florida earned one of the top honors at the 2013 Vision Awards Annual Report Competition sponsored by the Naples, FL-based League of American Communications Professionals (LACP).
The 20-page, full-color publication won the Gold Award in the $10 million-to-$100 million non-profit category. It is the 13th consecutive recognition granted to the annual reports of the local Goodwill by the group of nationwide communications industry practitioners.
Billed as the world's largest annual report competition, this year's Vision Awards comprised entries from nearly 1,000 organizations representing two-dozen countries and covering a broad range of industries. The larger than usual number of competitors made the contest particularly tough, with only 12% of the entries receiving award-level recognition.
The Goodwill annual report was designed and written in-house by the non-profit's Marketing and Brand Development staff. The publication was judged to show exceptional characteristics in areas such as creativity, narrative, financials message clarity and management letter – enough to set it apart from most peers.
"We are delighted to win the Gold Award and see our latest annual report both distinguished and heralded by some of the nation's top communications professionals," said David Landsberg, President and CEO. "Additionally, we are very humbled by the fact that our publication even placed ahead of several entries from Fortune 500 companies."
The concept of the Goodwill award-winning annual report revolved around the subject of "planning." The graphics of the front cover kicked off the theme with a depiction of an intriguing circle formed by pencils joined at their tips.
"The pencils symbolized a year of vision, strategizing, calculating risks and planning for the next five, ten and fifteen years," noted Lourdes de la Mata-Little, Vice President of Marketing and Brand Development, adding that part of the success of the local Goodwill "has always been in its ability to plan, plan and plan."
Goodwill Industries of South Florida is a non-profit organization dedicated to training, employment and job placement for people with disabilities, transitioning individuals to independence and productivity.